Ashley Secord’s Career Story
The Career Stories series features the professional journeys of a wide range of individuals across Canada’s real estate development industry. Often, these stories highlight how rewarding careers in real estate development are the result of following your interests, fostering personal and professional networks, and keeping an open mind about what a career in real estate development might be.
Meet Ashley Secord – Brokerage Coordinator – JLL Calgary Industrial.
What was your first job, and what did you learn from it?
My first professional experience began at the age of 13 with the Calgary Sun, where I engaged in door-to-door sales to promote newspaper subscriptions. Despite encountering adverse weather conditions, disinterested customers, and frequent rejections, I maintained commitment to exceptional customer service throughout this experience. This opportunity instilled in me the fundamental principle of perseverance and resilience in professional endeavors.
What inspired you to pursue this career path?
Although my current role was not originally part of my career path, my experience with JLL since 2024 has been exceptionally rewarding. My motivation to continue advancing within JLL stems from the culture of my team, and the substantial opportunities for professional development. The industry exposure and skill enhancement opportunities available here align perfectly with my commitment to continuous growth and professional excellence.
Was there ever a moment you almost gave up or switched careers? What kept you going?
This directly aligns with the first question and the foundational principles that guide my professional philosophy. Rather than pursuing an entirely different career, I have consistently focused on professional advancement and actively sought continuous improvement opportunities. For instance, I have engaged with various departments to seek training opportunities and broaden my professional expertise.
What is one project or achievement you are most proud of?
I have successfully coordinated and executed numerous high-profile events since being employed with JLL. Notable accomplishments include our annual golf tournaments in support of the Breakfast Club of Canada and our inaugural JLL Canadian Industrial Summit held in 2025, which represents my most significant event management achievement. This distinguished conference took place in the picturesque setting of Kananaskis, Alberta, delivering exceptional hospitality throughout the program, showcasing local cuisines and memorable experiences for all attendees.
My professional achievements include receiving a national sales coordinator award and being featured in publications such as International Women’s Day recognition.
What advice would you give to someone starting out in the field?
Embrace a proactive mindset, maintain an optimistic outlook, commit to continuous learning, and have confidence in your abilities.
Want to curate your career in real estate development? Connect with us to explore how our experiential, industry-connected programs can support your professional development at any career stage.