Grow Your Leadership Potential
With HSK 826: Real Estate Marketing
IN COLLABORATION WITH
In-Person, Calgary, AB
May 6 & 7, 2024
Strong leaders elevate their real estate developments with strategic marketing.
Discover How Marketing Strategies Can Transform Your Real Estate Projects
Master market research and analysis to make informed decisions about your projects.
Create and manage a comprehensive marketing plan tailored to your real estate developments.
Invest in yourself now,
and lead the way with innovative marketing strategies in the future.
About The Course
HSK 826: Real Estate Marketing
$995 CAD
ENROLMENT DEADLINE:
April 29, 2024
Instructional Dates (In-Person):
May 6 & 7, 2024
Site Visit:
TBD
Virtual Capstone Project Presentation:
Wednesday May 22, 2024
4:00 – 6:00 pm
Time Investment:
18 hours
IN COLLABORATION WITH
Marketing a year ago looks different than it does today. Digital mediums continue to change, as do the demands of consumers and the realities of Canada’s real estate markets. This course is ideal for anyone looking to market a new real estate development or vastly improve their existing marketing program.
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Course Details
Marketing is essential to the success of any real estate development project. Review the role that marketing plays at each step in the development process. Gain an understanding of changing real estate markets and learn how to: utilize market research information, develop, and manage a marketing program, create unique project identities, and undertake an effective advertising and communications program. Learn from case studies, active project examples, and industry guest speakers from across Canada.
Components
- Access to curated pre-read materials to help you make the most of your in-class time.
- Expert industry insights from instructors and guest speakers throughout two days of in-person learning at the University of Calgary.
- Informal and formal networking opportunities, in peer discussions and lunch break.
- Current real-world projects, case studies, and lessons learned.
- A site visit to experience the realities of development in practice!
- A group assignment and presentation that applies your course learning.
- Access to LinkedIn Networking Group
Graded Assessments
The instructor provides feedback and assigns a pass/fail grade based on your contribution to a group assignment in each course. These assignments apply the in-class concepts to real world projects or scenarios.
By completion of this course, successful learners will be able to:
- Gather market, site, and competitive research insights to inform decisions about product mix, pricing, market segmentation, and competitive differentiation.
- Identify different buyer groups and understand their motivations.
- Develop brand positioning and effective marketing messages.
- Use marketing methodologies, processes, tools, and tactics to create a real estate development marketing strategy.
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Each course requires attendance and participation throughout the instructional days and experiential activities.
The REDL program is unique because it brings together professionals and leaders from a range of backgrounds, including instructors, guest-speakers, and industry leaders. In-class networking, mutual exchange of ideas, and group discussions are a critical source of value within this program. As a result, REDL participants must attend in-person.
The course includes pre-reading material, 14 hours of instructional time, an experiential learning activity (such as a site visit, approximately 2 hours), and a capstone project presentation session (2 hours). Expect to spend about 5 – 8 hours outside of instructional days on course tasks.
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Emma MacKenzieDIRECTOR, CREATIVE STRATEGY AT CHATTERSON Emma MacKenzie is Director, Creative & Strategy at Chatterson, a Calgary-based marketing agency with a specialization in Real Estate. Emma has spent the last 13 years planning and executing strategic marketing for a multitude of real estate development clients across Canada. Emma specializes in strategy development, project visioning, creative execution and the important connections between storytelling, target market motivations and marketing success. |
Stand out as a leader.
Equip yourself with specialized knowledge and skills that open doors to prestigious positions and complex projects in real estate development.
Small business owner or development entrepreneur?
Build your confidence and credentials to:
New to the industry or not sure where to start?
Our Real Estate Development Professional program is probably a better fit!
YOU'RE BUSY.
WE GET IT.
We’ve distilled years of development experience, projects, and lessons-learned into this high-impact certificate.
Work through the full certificate, or just take the courses you want.
The Best Instructors. Best Site Tours. Best Real World Projects. Best Guest Speakers. Best Network. BEST IN CLASS.
Gain the knowledge and network you need to get your projects across the line and lead your organization with confidence.
Facilitated In-Person by Industry Experts Across Canada
5 Core Courses
2 Elective Courses
Created For Intermediate to Senior Learners
Invest in your future success with an advanced education in real estate development.
The
Real
Estate
Development
Leadership
Certificate
Frequently Asked Questions
No. Take one course, take several, in any order. We’ve designed the courses to meet the needs of a range of learners. You can customize your learning based on your professional goals.
Not sure what you need? Contact us. We’re here to help. info@redicanada.org
The average participant completes the certificate within 18 months to two-years. You must complete:
Five Core Courses
- Real Estate Development and Finance I
- Real Estate Development and the Planning Process
- Real Estate Marketing
- Real Estate Law
- Real Estate Development Management
Two Elective Courses
- Real Estate Development and Finance II
- Commercial Real Estate Development
- Mixed Use Real Estate Development
- Sales Management & Strategies
Eligible participants may be able to access grant funding if they apply for multiple courses at one time. Contact execed@haskayne.ucalgary.ca for more information.
This learning is recognized by many professional groups towards mandated professional development credits. Check with your professional association or contact our team: info@redicanada.org.
Organization: Alberta Professional Planners Institute (APPI)
Learn more: This learning may be eligible to be logged for the purposes of your continuous professional learning program (CPL) subject to your profession’s program requirements. (albertaplanners.com/resources/other-learning-and-related-organizations)
Yes.
Organizations or groups may be eligible for a group discount. Contact REDI’s Manager, Industry Relations for more information: info@redicanada.org.
UCalgary students and alumni are eligible for a discount through Haskayne Executive Education. Contact execed@haskayne.ucalgary.ca for more information.
No. The in-person Real Estate Development Leadership (REDL) certificate is a robust, experiential program best-suited for individuals with some exposure to the real estate development industry. While the competencies and topics addressed in both programs are similar, the extent to which instructors discuss topics, case studies, showcase guest-speakers, and tour real world sites in the REDL program is unparalleled.
The online Real Estate Development Professional (REDP) certificate is perfect for aspiring or new real estate development professionals across Canada. It builds foundational knowledge, skills, and frameworks that participants can take with them as they establish a career in real estate development.
Not sure which certificate meets your needs? Contact us: info@redicanada.org.
You can start with any course (except for Finance 2, which has a Finance 1 prerequisite).
We recommend that certificate participants start with the core courses; this helps inform your learning for the elective courses.
Each course spans approximately three weeks, which includes:
- Access to pre-read materials.
- Two in-class instructional days (8:30 am- 4:30 pm)*
- An in-person site visit (evening, depending on site restrictions)*
- A virtual final presentation session (4:00- 6:00 pm MT)*
Instructional days are back-to-back except for finance courses, which have a week between the two in-person days.
*refer to the specific course page to confirm times as these may vary based on instructor and site project availability.
- Access to curated pre-read materials to help you make the most of your in-class time.
- Informal and formal networking opportunities, in peer discussions and lunch break.
- Expert industry insights from instructors and guest speakers.
- Current real-world projects, case studies, and lessons learned.
- A site visit to experience the realities of development in practice!
- A group assignment and presentation that applies your course learning.
Each course requires attendance and participation throughout the instructional days and experiential activities. The instructor provides feedback and assigns a pass/fail grade based on your contribution to a group assignment in each course. These assignments apply the in-class concepts to real world projects or scenarios.
The REDL program is unique because it brings together professionals and leaders from a range of backgrounds, including instructors, guest-speakers, and industry leaders. In-class networking, mutual exchange of ideas, and group discussions are a critical source of value within this program. As a result, REDL participants must attend in-person.
