Grow Your Leadership Potential

With Sales Management & Strategies in Real Estate Development

IN COLLABORATION WITH

In-Person, Calgary, AB

March 18 & 19, 2024

Sell your project and lead your sales team with confidence.

Learn How To Deliver Sales Results in Any Market

This course teaches the art of sales in the real estate development space. Course participants are individuals seeking to build and maintain pipeline, close more deals, understand their target audience and more.

Invest in yourself now,
and lead the way in real estate development sales in the future.

About The Course

HSK 829: Sales Management and Strategies in Real Estate Development

$995 CAD

ENROLMENT DEADLINE:
March 11, 2024

Instructional Dates (In-Person):
March 18 & 19, 2024

Site Visit:
TBD

Virtual Capstone Project Presentation:
April 2, 2024

Time Investment:
18 hours 

IN COLLABORATION WITH

Sales Management & Strategies in Real Estate Development | REDI Canada | Sano Stante

Managing the sales process is one of the hardest components of a successful real estate development program. Learn how to build a pipeline of leads, manage the sales process and close more deals from Instructor Sano Stante. Sano has 38 years of experience in Real Estate in Alberta, as a broker, real estate developer, and investor. Sano draws on his expertise as an expert and consultant to government, institutions, and businesses to take you through a range of strategies, from managing sales teams to converting sales leads.  

Course Details

The success of failure of development projects relies heavily on the strength of a sales team and the strategies that drive them every day. Development projects must re-evaluate their sales processes and practices regularly based on economic and real estate market fluctuations. Learn proven strategies and practices to deliver sales results. This course includes topics related to project pricing, prospect communication, lead generation, effective database management, perceived value, and sales centre pathing. In collaboration with peers, interact with expert guest speakers, senior leaders, and examples of sales practices from across Canada.

Components

  • Access to curated pre-read materials to help you make the most of your in-class time.  
  • Expert industry insights from instructors and guest speakers throughout two days of in-person learning at the University of Calgary. 
  • Informal and formal networking opportunities, in peer discussions and lunch break.  
  • Current real-world projects, case studies, and lessons learned.  
  • A site visit to experience the realities of development in practice!  
  • A group assignment and presentation that applies your course learning.  
  • Access to LinkedIn Networking Group 

Graded Assessments 

The instructor provides feedback and assigns a pass/fail grade based on your contribution to a group assignment in each course. These assignments apply the in-class concepts to real world projects or scenarios. 

By completion of this course, successful learners will be able to:  

  1. Gain a high-level understanding of sales components including creative briefs, naming, brand development, target audiences, competitive research, sales plans, pricing and absorption strategy, sales compensation program, marketing plan and associate budget, resource allocation.
  2. Practice competitive strategies to generate consumer interest, excitement, and presales.
  3. Research target audience, lifestyle groups, and competition to inform sales strategies.
  4. Evaluate how fluctuations in the economy and regional residential housing market impacts sales practices using case studies from across Canada.
  5. Locate resources and tools to build brand presence and positioning statement.
  6. Present a credible sales and marketing brand for a multi-family development project.
  7. Interact with real estate sales experts to recognize techniques to set goals, build rapport, and sell real estate successfully.
  • Each course requires attendance and participation throughout the instructional days and experiential activities. 

    The REDL program is unique because it brings together professionals and leaders from a range of backgrounds, including instructors, guest-speakers, and industry leaders. In-class networking, mutual exchange of ideas, and group discussions are a critical source of value within this program. As a result, REDL participants must attend in-person.  

    The course includes pre-reading material, 14 hours of instructional time, an experiential learning activity (such as a site visit, approximately 2 hours), and a capstone project presentation session (2 hours). Expect to spend about 5 – 8 hours outside of instructional days on course tasks.  

Sano Stante | Adjunct Instructor REDI Canada

Sano Stante 

ASSOCIATE BROKER & FOUNDER, SANO STANTE REAL ESTATE
ADJUNCT INSTRUCTOR, REDI CANADA

Founder of Sano Stante Real Estate and jointly responsible for opening the first ReaL Broker in Canada. 

Sano has 38 years of experience in the real estate industry, and is the current Chair of the Residential Council or RECA, past President of the Calgary Real Estate Board, past Chair of Attainable Homes Calgary, an Honorary Life Member, a CCIM (Certified Commercial Investment Manager), a member of the RE/MAX Circle of Legends, and a savvy real estate developer and investor in his own right. Sano consults to government, institutions and businesses on the real estate market and assists builders in developing and marketing unique real estate projects. He has matched thousands of residential clients and their lifestyle to fine real estate and helped craft their real estate into a fine investment.    

Sano teaches Real Estate Sales Management & Strategies through the Real Estate Development Leadership certificate. 

Stand out as a leader.

Equip yourself with specialized knowledge and skills that open doors to prestigious positions and complex projects in real estate development. 

Small business owner or development entrepreneur?
Build your confidence and credentials to:

New to the industry or not sure where to start?

Our Real Estate Development Professional program is probably a better fit!

YOU'RE BUSY.
WE GET IT.

We’ve distilled years of development experience, projects, and lessons-learned into this high-impact certificate.

Work through the full certificate, or just take the courses you want.  

Gain the knowledge and network you need to get your projects across the line and lead your organization with confidence.

The Best Instructors.  Best Site Tours.   Best Real World Projects.   Best Guest Speakers.   Best Network. BEST IN CLASS.

Facilitated In-Person by Industry Experts Across Canada

5 Core Courses

2 Elective Courses

Created For Intermediate to Senior Learners

Invest in your future success with an advanced education in real estate development.

The
Real
Estate
Development
Leadership

Certificate

Frequently Asked Questions

No. Take one course, take several, in any order. We’ve designed the courses to meet the needs of a range of learners. You can customize your learning based on your professional goals.  

Not sure what you need? Contact us. We’re here to help. info@redicanada.org 

The average participant completes the certificate within 18 months to two-years. You must complete:

Five Core Courses

  • Real Estate Development and Finance I
  • Real Estate Development and the Planning Process
  • Real Estate Marketing
  • Real Estate Law
  • Real Estate Development Management

 

Two Elective Courses

  • Real Estate Development and Finance II
  • Commercial Real Estate Development
  • Mixed Use Real Estate Development
  • Sales Management & Strategies

 

Eligible participants may be able to access grant funding if they apply for multiple courses at one time. Contact execed@haskayne.ucalgary.ca for more information.  

This learning is recognized by many professional groups towards mandated professional development credits. Check with your professional association or contact our team: info@redicanada.org 

Organization: Alberta Professional Planners Institute (APPI)

Learn more:
This learning may be eligible to be logged for the purposes of your continuous professional learning program (CPL) subject to your profession’s program requirements.  (albertaplanners.com/resources/other-learning-and-related-organizations)

Yes.  

Organizations or groups may be eligible for a group discount. Contact REDI’s Manager, Industry Relations for more information: info@redicanada.org 

 UCalgary students and alumni are eligible for a discount through Haskayne Executive Education. Contact execed@haskayne.ucalgary.ca for more information. 

No. The in-person Real Estate Development Leadership (REDL) certificate is a robust, experiential program best-suited for individuals with some exposure to the real estate development industry. While the competencies and topics addressed in both programs are similar, the extent to which instructors discuss topics, case studies, showcase guest-speakers, and tour real world sites in the REDL program is unparalleled.   

The online Real Estate Development Professional (REDP) certificate is perfect for aspiring or new real estate development professionals across Canada. It builds foundational knowledge, skills, and frameworks that participants can take with them as they establish a career in real estate development.  

Not sure which certificate meets your needs? Contact us: info@redicanada.org 

You can start with any course (except for Finance 2, which has a Finance 1 prerequisite).  

We recommend that certificate participants start with the core courses; this helps inform your learning for the elective courses.  

Each course spans approximately three weeks, which includes:  

  • Access to pre-read materials.  
  • Two in-class instructional days (8:30 am- 4:30 pm)* 
  • An in-person site visit (evening, depending on site restrictions)* 
  • A virtual final presentation session (4:00- 6:00 pm MT)*  

Instructional days are back-to-back except for finance courses, which have a week between the two in-person days. 

 *refer to the specific course page to confirm times as these may vary based on instructor and site project availability.  

  • Access to curated pre-read materials to help you make the most of your in-class time. 

  • Informal and formal networking opportunities, in peer discussions and lunch break. 

  • Expert industry insights from instructors and guest speakers. 

  • Current real-world projects, case studies, and lessons learned. 
  • A site visit to experience the realities of development in practice!
     
  • A group assignment and presentation that applies your course learning.  

Each course requires attendance and participation throughout the instructional days and experiential activities. The instructor provides feedback and assigns a pass/fail grade based on your contribution to a group assignment in each course. These assignments apply the in-class concepts to real world projects or scenarios. 

The REDL program is unique because it brings together professionals and leaders from a range of backgrounds, including instructors, guest-speakers, and industry leaders. In-class networking, mutual exchange of ideas, and group discussions are a critical source of value within this program. As a result, REDL participants must attend in-person.  

REDI Canada Faculty

REDI Canada works with active industry professionals to develop and facilitate courses that meet industry and learner needs. Our instructors have expertise across a variety of industry areas and professional experience working across Canada.

OUR FACULTY MEMBERS

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SUITE 1210, 150 – 9TH AVENUE SW, CALGARY AB, CANADA T2P 3H9
403.389.5106