Gain a tested marketing strategy framework to leverage for your next real estate development endeavour.
Core course in Real Estate Development Professional certificate
70% on each graded assessment
This course delves into the pivotal role that marketing plays in real estate development. Led by industry experts, you’ll explore a range of marketing topics crucial to each stage of the development process. From conducting thorough market research to developing unique market identifiers, you’ll learn how to leverage a strategic marketing approach to elevate your projects.
Led by an industry expert, Emma MacKenzie, you’ll explore the art of crafting compelling marketing messages and honing your brand positioning. You’ll gain a deep understanding of the ever-evolving marketing industry and learn to navigate its intricacies with confidence.
By completion of this course, successful learners will be able to:
Emma MacKenzie is Director, Creative & Strategy at Chatterson, a Calgary-based performance marketing agency. Emma has spent the last 12 years at Chatterson, planning and executing strategic marketing for a multitude of real estate development clients across Western Canada. Emma specializes in strategy development, project visioning, creative execution and the important connections between buyer motivations and marketing success.
Our Real Estate Development Leadership program is probably a better fit!
Unlike engineering, psychology, or even accounting, real estate does not have a defined path that leads you to achieving your career goals.
That’s where we come in.
Gain the fundamentals and Canadian context you need to enter the world of real estate development with confidence.
5 Core Courses
2 Elective Courses
New to Intermediate Learners
Frequently Asked Questions
No. Take one course, take several, in any order. We’ve designed the courses to meet the needs of a range of learners. You can customize your learning based on your professional goals.
Not sure what you need? Contact us. We’re here to help. email@example.com
The average participant can complete the certificate in approximately one year. You must complete:
Five Core Courses
Two Elective Courses
Organizations or groups may be eligible for a group discount. Contact REDI’s Manager, Industry Relations for more information: firstname.lastname@example.org.
No. The online Real Estate Development Professional (REDP) certificate is perfect for aspiring or new real estate development professionals across Canada. It builds foundational knowledge, skills, and frameworks that participants can take with them as they establish a career in real estate development.
The in-person Real Estate Development Leadership (REDL) certificate is better-suited for individuals in Western Canada with some exposure to the real estate development industry. While the competencies and topics addressed in both programs are similar, REDL is an experiential program that includes peer learning, case studies, guest speakers, and site tours.
Not sure which certificate meets your needs? Contact us: email@example.com.
You can start with any course. We recommend that certificate participants start with the core courses; this helps inform your learning for the elective courses.
Each course is self-paced. You can study anytime, from anywhere with internet access!
Based on current feedback and learner data, the average course time investment ranges from 5 to 10 hours depending on the learner’s current professional experience and subject matter knowledge.
Each course includes several progress quizzes and a final assessment. Participants must achieve 70% on each to successfully pass the course.
Yes, of course! Our team is available to answer your questions throughout the course.
Sign up for the REDP mailing list for announcements about the upcoming course offerings, format, esteemed faculty, and more.