Start Your Career

with the Fundamentals of Real Estate Marketing

Online, Across Canada

Marketing plays a crucial role at every stage of the development process.

Gain a tested marketing strategy framework to leverage for your next real estate development endeavour. 

Conduct market research and analysis to gain valuable insights that inform your decisions on product mix, pricing, market segmentation, and competitive differentiation.

Previous course participants have come from a range of professional backgrounds and benefit from an approachable, logical introduction to real estate marketing.

Fundamentals of Real Estate Marketing

Invest in yourself now, obtain the skills you need to successfully market your projects in the future.

About The Course

Fundamentals of Real Estate Marketing

$495 CAD + GST

Open Enrolment

Course Delivery:
Online, Self-Paced

Core course in Real Estate Development Professional certificate

Passing Grade:
70% on each graded assessment

This course delves into the pivotal role that marketing plays in real estate development. Led by industry experts, you’ll explore a range of marketing topics crucial to each stage of the development process. From conducting thorough market research to developing unique market identifiers, you’ll learn how to leverage a strategic marketing approach to elevate your projects.

Led by an industry expert, Emma MacKenzie, you’ll explore the art of crafting compelling marketing messages and honing your brand positioning. You’ll gain a deep understanding of the ever-evolving marketing industry and learn to navigate its intricacies with confidence.

Course Details


  • 7 interactive lessons that provide in-depth knowledge and practical insights.
  • Engaging instructor videos that bring concepts to life and provide expert guidance.
  • Independent project work to apply your learnings and enhance your skills.
  • Downloadable Marketing Strategy Framework to assist you in developing effective marketing plans.
  • Access to our exclusive LinkedIn Networking Group, connecting you with like-minded professionals.

Graded Assessments 

  • 3 multiple-choice progression quizzes to track your progress throughout the course.
  • 1 multiple-choice final assessment to test your mastery of the course material.

By completion of this course, successful learners will be able to:  

  1. Gather comprehensive market, site, and competitive research insights to make informed decisions regarding product mix, pricing, market segmentation, and competitive differentiation.

  2. Identify the motivations and characteristics of different buyer groups, enabling you to tailor your marketing efforts effectively.

  3. Develop a strong brand positioning and craft impactful marketing messages that resonate with your target audience.

  4. Utilize marketing methodologies, processes, tools, and tactics to create a robust and successful marketing strategy for real estate development projects.

Emma MacKenzie

Director, Creative & Strategy at Chatterson
Adjunct Instructor, REDI Canada

Emma MacKenzie is Director, Creative & Strategy at Chatterson, a Calgary-based performance marketing agency. Emma has spent the last 12 years at Chatterson, planning and executing strategic marketing for a multitude of real estate development clients across Western Canada. Emma specializes in strategy development, project visioning, creative execution and the important connections between buyer motivations and marketing success.

Looking for a career with unlimited potential diverse challenges financial stability ?

Build your career in real estate development.

We have the blueprint for your career in real estate development. Get started with the fundamentals today.

New to the industry? Not sure where to start?

There's no one way to get started in real estate development. Today's industry leaders learned on the job, over years and many projects. That's why we've created REDP.

Build your confidence and credentials to:

Why the Real Estate Development industry?

Real estate is the number one contributor to Canada's GDP.

Canada's growing population demands vibrant communities, homes, & workplaces.

Seasoned professional? Looking to advance in your career?

Our Real Estate Development Leadership program is probably a better fit!


The Canadian real estate industry needs ambitious professionals like you to bring new perspectives, tackle challenges, and make their mark on the cities and communities we call home!

Unlike engineering, psychology, or even accounting, real estate does not have a defined path that leads you to achieving your career goals. 

That’s where we come in. 

Gain the fundamentals and Canadian context you need to enter the world of real estate development with confidence.



5 Core Courses

2 Elective Courses

New to Intermediate Learners

Certificate Upon
Program Completion

Frequently Asked Questions

No. Take one course, take several, in any order. We’ve designed the courses to meet the needs of a range of learners. You can customize your learning based on your professional goals.   

Not sure what you need? Contact us. We’re here to help. 

The average participant can complete the certificate in approximately one year. You must complete:  

Five Core Courses

  • Real Estate Development and Finance I 
  • Real Estate Development and the Planning Process 
  • Real Estate Marketing 
  • Real Estate Law 
  • Real Estate Development Management 


Two Elective Courses

  • Real Estate Development and Finance II 
  • Commercial Real Estate Development 
  • Mixed Use Real Estate Development 
  • Sales Management & Strategies  


Organizations or groups may be eligible for a group discount. Contact REDI’s Manager, Industry Relations for more information: 

No. The online Real Estate Development Professional (REDP) certificate is perfect for aspiring or new real estate development professionals across Canada. It builds foundational knowledge, skills, and frameworks that participants can take with them as they establish a career in real estate development. 

The in-person Real Estate Development Leadership (REDL) certificate is better-suited for individuals in Western Canada with some exposure to the real estate development industry. While the competencies and topics addressed in both programs are similar, REDL is an experiential program that includes peer learning, case studies, guest speakers, and site tours. 

Not sure which certificate meets your needs? Contact us:

You can start with any course. We recommend that certificate participants start with the core courses; this helps inform your learning for the elective courses. 

Each course is self-paced. You can study anytime, from anywhere with internet access! 

Based on current feedback and learner data, the average course time investment ranges from 5 to 10 hours depending on the learner’s current professional experience and subject matter knowledge.

  • Expert industry insights from REDI Canada’s national faculty.  
  • Current real-world projects, case studies, and lessons learned.  
  • Independent project work to showcase your skills and knowledge to prospective partners/employers.   
  • Access to downloadable frameworks to take with you.  

Each course includes several progress quizzes and a final assessment. Participants must achieve 70% on each to successfully pass the course. 

Yes, of course! Our team is available to answer your questions throughout the course.  


REDI Canada Faculty

REDI Canada works with active industry professionals to develop and facilitate courses that meet industry and learner needs. Our instructors have expertise across a variety of industry areas and professional experience working across Canada.



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