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Fundamentals of Real Estate Development Sales Management

Master the Art of Sales Management for Real Estate Development Projects.

Utilize the power of sales strategies to propel your projects to success. Learn proven strategies to deliver outstanding sales results for real estate development projects.​ Acquire the essential skills in project pricing, prospect communication, lead generation, and effective database management.​

Online, Across Canada

We have the blueprint for your career in real estate development.

Invest in yourself now and revolutionize your sales approach for unprecedented success in real estate development in the future.

About The Course

Fundamentals of Real Estate Development Sales Management


Course Delivery:
Online, Self-Paced

Core course in Real Estate Development Professional certificate

Passing Grade:
70% on each graded assessment

This course is your gateway to enhancing the success of development projects through an effective sales team and winning sales strategies. As a crucial aspect of development projects, a strong sales team and adaptive sales processes play a pivotal role in driving success.

Through eight interactive lessons and expert guidance, you’ll delve into essential topics such as project pricing, prospect communication, lead generation, and efficient database management. Uncover the power of competitive strategies to generate consumer interest, excitement, and pre-sales, positioning your projects for triumph.

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Extra subtotal:$0.00
Total price:$495.00

Course Details


  • 8 interactive lessons that provide deep insights and practical expertise.
  • Engaging instructor videos to guide you through the sales management process.
  • Independent project work to apply your learnings to real-world sales scenarios.
  • Downloadable Sales Management Report Template to facilitate your sales strategies.
  • Access to our exclusive LinkedIn Networking Group, connecting you with fellow real estate professionals.

Graded Assessments 

  • 3 multiple-choice progression quizzes to assess your understanding throughout the course.
  • 1 multiple-choice final assessment to demonstrate your proficiency in real estate development sales management.

By completion of this course, successful learners will be able to:  

  1. Gain a high-level understanding of sales components, including creative briefs, branding, target audiences, competitive research, sales plans, pricing, and absorption strategies.
  2. Implement competitive strategies to generate consumer interest, excitement, and pre-sales.
  3. Conduct in-depth research on target audiences, lifestyle groups, and competition to inform your sales strategies effectively.
  4. Evaluate the impact of economic fluctuations and regional housing markets on sales practices using case studies from across Canada.
  5. Utilize resources and tools to build a strong brand presence and positioning statement.
  6. Craft a credible sales and marketing brand for multi-family development projects.
  7. Interact with real estate sales experts to recognize techniques for setting goals, building rapport, and achieving successful real estate sales.

Frequently Asked Questions

No. Take one course, take several, in any order. We’ve designed the courses to meet the needs of a range of learners. You can customize your learning based on your professional goals.   

Not sure what you need? Contact us. We’re here to help. 

The average participant can complete the certificate in approximately one year. You must complete:  

Five Core Courses

  • Real Estate Development and Finance I 
  • Real Estate Development and the Planning Process 
  • Real Estate Marketing 
  • Real Estate Law 
  • Real Estate Development Management 


Two Elective Courses

  • Real Estate Development and Finance II 
  • Commercial Real Estate Development 
  • Mixed Use Real Estate Development 
  • Sales Management & Strategies  


Organizations or groups may be eligible for a group discount. Contact REDI’s Manager, Industry Relations for more information: 

No. The online Real Estate Development Professional (REDP) certificate is perfect for aspiring or new real estate development professionals across Canada. It builds foundational knowledge, skills, and frameworks that participants can take with them as they establish a career in real estate development. 

The in-person Real Estate Development Leadership (REDL) certificate is better-suited for individuals in Western Canada with some exposure to the real estate development industry. While the competencies and topics addressed in both programs are similar, REDL is an experiential program that includes peer learning, case studies, guest speakers, and site tours. 

Not sure which certificate meets your needs? Contact us:

You can start with any course. We recommend that certificate participants start with the core courses; this helps inform your learning for the elective courses. 

Each course is self-paced. You can study anytime, from anywhere with internet access! 

Based on current feedback and learner data, the average course time investment ranges from 5 to 10 hours depending on the learner’s current professional experience and subject matter knowledge.

  • Expert industry insights from REDI Canada’s national faculty.  
  • Current real-world projects, case studies, and lessons learned.  
  • Independent project work to showcase your skills and knowledge to prospective partners/employers.   
  • Access to downloadable frameworks to take with you.  

Each course includes several progress quizzes and a final assessment. Participants must achieve 70% on each to successfully pass the course. 

Yes, of course! Our team is available to answer your questions throughout the course.  



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REDI Canada Faculty

REDI Canada works with active industry professionals to develop and facilitate courses that meet industry and learner needs. Our instructors have expertise across a variety of industry areas and professional experience working across Canada.

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